Mass Influence Made Easier™: Employing NLP in Marketing & Advertising
This 2-day intensive programme will help participants to increase their positive response rates by understanding their markets through the eyes of Neuro-Linguistic Programming.
30% interactive sharing by trainer
40% experiential group & individual activities
30% group discussions & presentations
What is NLP?
|Introduction to the world of Neuro-Linguistic Programming, the psychological approach used by key marketers and advertisers in interacting with their target markets|
Identifying Your Target Markets
|What kind of people make up one's target markets and what are their needs, desires, wants and expectations? Which type of marketing communication approach is most suitable?|
What’s Stopping Your Success?
|How do one's markets behave and why do some excellent marketing communication efforts fail?|
Marketing to the Whole Person
|Using NLP's Predicates / Personalities to package one's marketing communication to reach the entire person, creating a rich interactive psychological experience for the customer|
Dealing with Dualities
|Using NLP's double P tool to craft one's marketing communication to increase mass appeal and influence, creating an urgency for one's products and services|
The Art of Subconscious Influence
|Dissecting how advertisements use subconscious influence to engage the audience's attention and influence the market's preferences|
Killing Your Competitors
|Learning how one's marketing communication can create doubt, aversion and dislike for a competitor's products, using the "banned" techniques of NLP|
Hands-on Final Exercises
|Putting the strategies into practice, action plans and final instructions|